Tell us about you and your events
- What celebrities have you had in the past?
- What is the age range of the people attending, and what main age group or demographic do you want to appeal to?
- What has been the attendance of the event for the last few years?
- What kind of celebrity are you looking for? Performer, keynote speaker, professional athlete?
- What type of event are you having? Black tie gala, speaking engagement, golf tournament?
- Send us information about your organization?
Determine a budget
What is your talent budget and/or overall budget? Remember the costs that are not covered by the talent fee include, but are not limited to: air and ground transportation if needed, accommodations, catering, artist rider requirements, technical production, and labor. CTI can estimate these costs for you before you sign any agreements or contracts.
Celebrity price ranges
Typically a universally recognizable celebrity can range in price from $10,000 to over $1,000,000 for major superstars. CTI can give you a custom list of the talent in the best type or style for your event, as well as your price range. Prices can vary depending on location, time of the year, and who the event is for.
How to choose the right entertainment
CTI believes that it is important for our clients to know all of their options. Our business is to keep current on your options and what the most successful talent would be for your event. Most agencies only push acts that they need to get work for to keep them on their roster. CTI does not have that restriction; YOU are our client not the talent! As in most industries, when a company does volume, they get better prices for their clients. Once you have decided on the type of entertainment that fits your event, CTI will provide you with a custom list of artists/celebrities that fit your request and your budget.
Organizing, reviewing talent and checking dates
First, make sure you have funding in place for the celebrity you'd like to book for your event. You need to have their full fee available, and not count on selling the event to pay for the talent because payment of their full fee will be due prior to the event. Sponsors can help you if needed, but make sure that you are funded correctly. When you know you have funding for the event or project, determine the talent name(s) you are interested in within your budget, pinpoint your event date options, and CTI will review the final details then send you an Offer Agreement. This is a legal document hiring CTI as the agent representing you for your event or project, and authorizes CTI to make binding offers on your behalf. CTI always requires a 10-20% deposit to make the firm offer to the celebrities you are interested in, which is typically due within 5-7 business days. Some major talent names may ask for a larger deposit for us to confirm them, and will normally ask for additional monies in the final agreement after all the terms are mutually agreed upon.
The Offer agreement and confirmation deposit
Once you have selected your talent choice(s) and event date, you are ready to make your offer. CTI will send you an Offer Agreement. As mentioned, deposits for CTI to make a firm offer to talent are normally at least 10-20% to secure a confirmation for you. At times celebrities and CTI will need to ask for a larger deposit to go into the final agreement stage, depending on the celebrity and the event or project. For example, deals for endorsements in which the request is for a celebrity to commit to a promotion that uses their image, likeness, and/or voice, will almost always require a minimum 50% deposit, especially if the buyer has not worked with CTI or the celebrity before. Please make sure you are fully funded for all events and projects before entering into an agreement.
The confirmed offer and final agreement
On receipt of the deposit, CTI will make a binding offer on your behalf to your chosen celebrity for your event. It is usually easy for us to tell if we will be able to confirm them quickly or not, but sometimes it will take more time to confirm them. Major performers, actors, speakers, and athletes often travel extensively and sometimes it does take extra time to review and clear schedules for the event or project. Once all the terms are reviewed and any questions discussed, answered, and mutually agreed upon, a final agreement is created for the celebrity and the buyer. Please make sure we have all your current and correct event and business information to help confirm your celebrity. The offer agreements and final agreements are legal binding documents to protect you, CTI, and the celebrity to help insure a smooth, profitable and professional event or project.
- CTI Staff
Once you have made a signed offer in writing and it is accepted by the artist or artist's representative, you have bought an act and are legally committed as they are to perform the date according to the agreement.