Celebrity Endorsements

Celebrity Talent International is one of the most complete celebrity endorsement talent agencies in the world. If you need a nationally known personality for a major campaign, or an older name from the past, CTI has the direct contact to every active celebrity. CTI can give options that our clients might not have considered, and can help with appropriate names for the product, website, conventions or personal appearances.

In a media-driven world, CTI helps companies attract new markets and buyers, which translates into cash flow. Historically, nothing will get the word and product out better than a celebrity endorsement. Most major corporations find that the easiest way to rise above their competition is by adding a celebrity oriented program. From start-ups, mid-sized companies to large corporations, our clients enjoy increased attention to their product/service with a celebrity endorsement.

The fastest way to create immediate impact and a fresh approach to your markets is to add a celebrity endorsement to a public relations and marketing plan. If the need is to attract a new market segment, demographic, or erase a negative, celebrity endorsement can be the answer. Often we can help tie into an existing favorable connection with the celebrity, or align our clients with performer's concerts, personal appearances or other past commercial appeal.

When considering celebrity endorsement as a marketing or branding strategy, CTI has the ability to offer research on the public appeal of different talent by studying Q Scores to help with the selection. The right person, and to whom they appeal to, can make a huge difference in sales and brand integrity. Also, CTI can assist with union fees associated with broadcast talent, along with talent logistics and scheduling.