Linda Cahan is an internationally recognized expert in visual merchandising with over 35 years of marketplace experience. She helps stores look and feel better to sell more.
Linda's breadth of experience is in all segments of retail working with hundreds of independent retailers as well as major retail corporations as a Visual Merchandising and Store Design consultant. She was featured on MSNBC's show "Your Business" in a show about the importance of window displays as well as interviewed in the New York Times, Wall Street Journal and NPR on retail design topics.
Linda's strengths include all aspects of visual merchandising and display as well as training staff in each discipline through seminars, workshops, walk-throughs, hands-on sessions and manuals. She conducts visual audits/evaluations of all types of stores and malls to help retailers or mall managers improve their stores image and sales.
She has worked with all kinds of merchandise ­ from high to moderate fashion, soft and hard lines including gifts, appliances, computers, auto parts, machinery and tools.
Linda gives seminars on a wide variety of retail topics nationally and internationally and has written a column for Gifts & Decorative Accessories Magazine for 16 years, Spa Retailer for 7 years, Nursery Retailer for 6 years and many columns for other B-to-B retail magazines. Linda is the author of: "100 Displays Under $100", "Feng Shui for Retailers" and "A Practical Guide to Visual Merchandising" She wrote the custom visual standards manuals for many companies including Saks Fifth Avenue, Lanc ´me Cosmetics, American Express, Singer, United Rentals, The Bowling Proprietors Association of America, Taubman malls, and three large retail companies in South America - Totto and Armi Studio in Colombia and RORI in Venezuela.
William Lorenzen, Assistant Visual Director at Saks Fifth Avenue during the late 90's wrote the following in the front of the SFA Corporate Visual Merchandising Manual:
"Linda Cahan of Cahan & Company was hired to edit the entire work and add her objective viewpoint and ideas as a visual merchandiser but also as someone from the outside who had never worked for Saks Fifth Avenue. No other person who has never worked for SFA knows as much about visual merchandising as she and I doubt anyone ever will."
Linda taught at The Art Institute of Portland for six years and at Parsons School of Design in NYC for twelve years. She lives in West Linn, OR and consults and lectures extensively around the world.

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