Every woman dreams of having a mentor like Cathie Black—someone who is both intelligent and amusing. At a period when women didn't sell, she was a pioneer in the advertising sales industry, served as president and publisher of the budding USA Today and in her present role as president of Hearst Magazines, convinced Oprah to start a magazine. For the third year in a row, she was recognized as one of Fortune's 50 Most Powerful Women in American Business. Cathie now describes how she attained the 360 life, a blend of professional success and personal contentment and how any woman may embrace opportunity in the workplace, in the vivacious, down-to-earth voice that has been her signature.
Whatever stage of your career you are at, Basic Black has vital advice that will help you get the position, promotion, or project you want. The honest, private anecdotes Cathie tells form the basis of the book. She explains why she chose a small boutique agency managed by a wild man over a major advertising firm that handled the USA Today campaign. It was a success. She acknowledges that her occasionally stern manner once caused a staff mutiny at Ms. (She acquired the ability to adapt her managerial style.) She provides an objective analysis of what transpired in the twenty-eight months between the start and end of the highly publicized Talk magazine.
She also provides fascinating glimpses into the lives of influential people in the media and industry including Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, Atoosa Rubenstein, a former editor of CosmoGirl!, Bonnie Fuller and the infamously tough Al Neuharth, who founded USA Today. Most importantly, Basic Black inspires. It offers a detailed examination of Cathie Black's astute decision-making, tenacity and optimism, as well as the kind of straightforward, actionable guidance you would receive from a career coach in a one-on-one consultation..

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