Peter Arnell, a brand and design specialist, photographer, creator and New York Times bestselling author, has established a reputation for producing ground-breaking, boundary-pushing work for major brands. In addition to founding and serving as CEO of Intellectual Capital Investments, he is the founder, chairman and CCO of PETERARNELL. For some of the most important firms in the world, including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Unilever, Fontainebleau and others, Arnell is renowned for reinventing products, brands and marketing campaigns. Donna Karan New York and DKNY's strategy, brand concept and creative were conceived by Arnell. He participated in and worked with Samsung to launch the company's customer brand.
He redesigned the entire portfolio identity system, created the global branding and packaging for the Pepsi brand and held the position of Chief Innovation Officer for both Chrysler and The Home Depot. For more than 40 years, Arnell has been at the frontline of developing, establishing and altering brands, businesses, organizations and communities.
Critics from Vogue, I-D Magazine and other prestigious publications have praised Arnell's photography, which has been shown in group and solo exhibits across the globe. His New York Times best-selling book Shift draws on four decades of branding and advertising expertise. He previously served as a board member for Special Olympics, a well-known non-profit organization around the world and is currently a member of the FDNY Foundation. Graphic arts, communications, photography, videography, experience design, industrial design, product engineering, architecture and other fields are all combined in Arnell's distinctive interdisciplinary approach to brand building to produce comprehensive solutions that foster long-lasting brand equity..

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