Before turning 22, the West London MC released his debut song, "They Ain't 100." Nothing was anticipated by him. He entered prison three weeks after that. He didn't realize how popular the song had become until after he got out and people started requesting more of his music. The song went viral while he was away, receiving radio play and racking up millions of views. For any artist, this would have been cause for celebration, but Fredo found it especially noteworthy. Besides being his debut song, "They Ain't 100" was also his first effort at rapping, with the exception of one unused song recorded earlier that day.
Fredo has acquired the moniker "London's YG" thanks to his natural lyrical sense, lucid delivery and production that is heavily influenced by trap music. Despite having a diverse range of interests, he spent his early years listening to American rappers such as Styles P, D-Black and 50 Cent, who may have had an impact on his style. But Fredo largely came up with what he did himself.
Third Avenue begins with a tune that assesses Fredo's current situation, but it ends with a nod to his past and in a sense, present circumstances. The last track and album's title track, "Third Avenue," begins by addressing the friends he has lost. A poignant moment that highlights Fredo's more melodic side follows as it rolls through a diary-like exposition of his personal life over a steady beat and gloomy sounds..

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