Fashion designer, activist, and well-known creative director from Canada, Aurora James has made a huge impact on the fashion industry and social justice movements. She established Brother Vellies in 2013, a clothing line that honors traditional African design methods and practices.

James has pioneered the cause of marginalized voices because of his goal to advance diversity and representation in the industry. In the wake of George Floyd's murder and the rebirth of the Black Lives Matter movement in 2020, James introduced the significant effort known as the 15 Percent Pledge. On May 29, James started a viral movement with a single Instagram post that attracted a lot of attention and support.

Following this, a non-profit organization called the 15 Percent Pledge Foundation was founded with the mission of pressuring large retailers to provide black-owned companies a 15% shelf share. The organization hopes to generate possibilities and boost economic empowerment among Black communities by promoting this representation. The foundation helps multinational firms meet their responsibilities by providing consultancy services in addition to advice and strategic recommendations.

James has bigger plans for the 15 Percent Pledge Foundation than just short-term success. She hopes to support the development of generational wealth within Black communities and highlight the voices of Black-owned businesses through her work. Her unwavering commitment to advocating for inclusivity and equality has won the respect and support of both individuals and organizations.

Aurora James is a creative director and fashion designer who keeps pushing the industry to embrace diversity and make room for marginalized groups. Her image as a visionary leader and change agent has been solidified by her unique approach to fashion and dedication to social justice..

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