Barbara Caplan

Barbara Caplan is the expert on consumer trends. She is one of Americas foremost authorities on the food, retail, fashion, housing and personal care industries. Employed with Yankelovich for more than eighteen years, Barbara has worked closely with numerous companies, including General Mills, American Express, Meredith Corporation, Avon, American Association for Retired Persons (AARP), Sara Lee, and others. She is... read full bio