Jonah Berger

Internationally bestselling books Magic Words, Contagious, Invisible Influence, and The Catalyst were written by Jonah Berger, a professor at the Wharton School. When it comes to natural language processing, change, word-of-mouth, influence, consumer behavior, and why things catch on, Dr. Berger is a globally recognized authority. He teaches one of the most popular online courses in the world, has over 80... read full bio